Guides

Stock vs. Custom Photography

Stock vs. Custom Photography

It’s quite clear that a good website uses pictures in addition to text to not only keep visitors on the page, but act as an important conduit of information. Photographs can play an important part of that function, but only if those photographs are carefully ...

Typography Trends (2017)

Typography Trends (2017)

Just as trendy colors change from year to year, so do typefaces. Remember when Comic Sans was cutting edge? And now, it’s relegated to grade school worksheets (or should be!) Nothing dates a graphic design or website faster than a passé font, so it’s ...

3 Tips to Help You Optimize Your Website with JavaScript

3 Tips to Help You Optimize Your Website with JavaScript

How Animation Issues Can Affect Your Brand: When you're designing a website, it's natural to want to include other materials than just plain old writing. Although animation can make a site feel livelier and more engaging, it can also have a negative effect if it's improperly ...

Creating a Design Style Guide

Creating a Design Style Guide

Why Create a Design Style Guide? When you have a variety of different people (or even just two!) working on various elements of your brand identity, it’s important that everyone is all on the same page. Or pages. As in, the pages of your brand ...