Guides

Creating a Design Style Guide

Creating a Design Style Guide

Why Create a Design Style Guide? When you have a variety of different people (or even just two!) working on various elements of your brand identity, it’s important that everyone is all on the same page. Or pages. As in, the pages of your brand ...

Whitespace in Web Design: Leaving it Blank

Whitespace in Web Design: Leaving it Blank

Why Whitespace Works Going for a walk on a snowy day in the country makes it immediately obvious why large expanses of white- or any neutral color- are effective: the white lets the elements of the landscape, such as trees, stand out in stark contrast to ...

Using Animation in Web Design

Using Animation in Web Design

How it Works At its simplest, animation on a webpage means having elements that move. Back in the 90’s, users soon tired of sites that were cluttered with gifs that did little but add visual noise to the page. Like this spinning gyroscope, which does ...

Packaging Design Trends: Keep it Simple!

Packaging Design Trends: Keep it Simple!

When the customer walks into a store with the intention of buying something, they are not going to be seeing your client’s product in the splendid isolation of one item on a shelf. Rather, they will see many groups of dozens of different brands, all ...