Styles

Whitespace in Web Design: Leaving it Blank

Why Whitespace Works Going for a walk on a snowy day in the country makes it immediately obvious why large expanses of white- or any neutral color- are effective: the white lets the elements of the landscape, such as trees, stand out in stark contrast to ...

Transparent Packaging Design: Letting the Contents Sell the Product

Transparent packaging has been around as long as the glass jar, but it’s become newly popular as consumers become more concerned about what’s in their food. Even though there’s no guarantee that the product that you can see through its glass or plastic ...

Using Animation in Web Design

How it Works At its simplest, animation on a webpage means having elements that move. Back in the 90’s, users soon tired of sites that were cluttered with gifs that did little but add visual noise to the page. Like this spinning gyroscope, which does ...