Styles

Creating a Design Style Guide

Creating a Design Style Guide

Why Create a Design Style Guide? When you have a variety of different people (or even just two!) working on various elements of your brand identity, it’s important that everyone is all on the same page. Or pages. As in, the pages of your brand ...

Hygge in Graphic & Web Design

Hygge in Graphic & Web Design

Making hygge work in graphic or web design: Hygge (See Hygge on Wikipedia), the well-established Norwegian & Danish concept of warmth, togetherness, and coziness at home, has become a dominant design buzz word over the past couple of years, and it appears to have considerable staying ...

Whitespace in Web Design: Leaving it Blank

Whitespace in Web Design: Leaving it Blank

Why Whitespace Works Going for a walk on a snowy day in the country makes it immediately obvious why large expanses of white- or any neutral color- are effective: the white lets the elements of the landscape, such as trees, stand out in stark contrast to ...

Transparent Packaging Design: Letting the Contents Sell the Product

Transparent Packaging Design: Letting the Contents Sell the Product

Transparent packaging has been around as long as the glass jar, but it’s become newly popular as consumers become more concerned about what’s in their food. Even though there’s no guarantee that the product that you can see through its glass or plastic ...