Packaging Design

The Color of the Year As a graphic, web or product designer, it’s as important to keep up with current color trends as it is for a clothing or interior designer. The ultimate arbiter of the newest color trends is, of course, Pantone, and for ...

Transparent packaging has been around as long as the glass jar, but it’s become newly popular as consumers become more concerned about what’s in their food. Even though there’s no guarantee that the product that you can see through its glass or plastic ...

When the customer walks into a store with the intention of buying something, they are not going to be seeing your client’s product in the splendid isolation of one item on a shelf. Rather, they will see many groups of dozens of different brands, all ...