Packaging Design

Transparent Packaging Design: Letting the Contents Sell the Product

Transparent packaging has been around as long as the glass jar, but it’s become newly popular as consumers become more concerned about what’s in their food. Even though there’s no guarantee that the product that you can see through its glass or plastic ...

Packaging Design Trends: Keep it Simple!

When the customer walks into a store with the intention of buying something, they are not going to be seeing your client’s product in the splendid isolation of one item on a shelf. Rather, they will see many groups of dozens of different brands, all ...