As a web developer you must constantly find ways to engage your web visitors. Hundreds of thousands of websites are competing for visitor attention. Lose them by providing a lack of engagement and your clients will lose sales.
One interesting approach that has been taken by some developers is to lead the eye with scrolling effects. The sharpest designers are able to do this in such a way that the web visitor is compelled to take action.
Parallax scrolling is a web technique that has gained popularity in recent years. The effect works like this: different speeds are used to control the movement of backgrounds and foreground material when the web visitor scrolls the page. This creates a "leading" type of movement that can be used to direct your visitor's attention.
There are, of course, some potential hazards when using a parallax scrolling effect. Speed is crucial. If you hesitate in revealing the content that you want to expose, the web visitor can get frustrated and bounce. You should also be wary of how these types of scrolling effects are displaying on mobile web pages.
Learning how to code a parallax scrolling effect is a technique that should be added to your assortment of web development tools. There are many free resources online that will give you some ideas. You can also find many tutorials and even plug-ins for websites that have been built on the Wordpress platform.
Be wary of overuse when using parallax scrolling. Some developers get carried away when they first learn a new design technique. Like all other design elements, parallax scrolling should be used in moderation to achieve the desired effect. A great use of this technique is to entice opt-ins. You can also use the scrolling effect to lead visitors toward special offers and other aspects of a website that you want to highlight. For more information click here http://imgur.com/KCAPATv.