Ugly Ad Gets 150% More Traffic Than a Professional One

A website owner noted that they got 150% more clicks when they used their own unattractive design compared to a nice-looking, professionally designed one. They wanted to know what other designers who are a part of a large online discussion group, thought about this development. One person thought it was interesting and noted that not looking like everything else could lead to a better CTR. Another person concurred and said that most people have trained themselves to avoid ads.

Somebody disagreed and said that with online ads, the original poster's focus should be on conversions that lead to revenue, not total clicks. A person agreed with that and said that the original poster should be going for a low CTR because non-buyers who click on the ad result in higher charges for the site owner. A person whose ad gets clicked on by a person who doesn't buy anything is just wasting their marketing budget.

Another person agreed that the tip was cool, but it looked sloppy and unprofessional. An individual added a comment that the handwritten ad looks novel, and that is probably why so many people clicked on it. If other sites start to do the same thing, it won't look novel anymore.

Most people wanted to know the conversion rate of the ad, not the CTR. Someone else added that the person's low numbers could be an erroneous conclusion anyway. There is not a big difference between 12 and 24 clicks when some sites get tens of thousands of clicks every day. They added that data can tell whatever story the storyteller wants it to tell.

A couple of people thought that the handwritten ad looked less distracting than the typical ads they see online. They said that the black and white color and simple styling was probably what intrigued people the most. There was nothing flashing, no elements were animated and the colors were not jarring. Most people recognize handwriting better than a font, even though what most people look at all day is typed text rather than a note that a person wrote by hand. For more information click here https://www.gkogan.co/blog/looks-vs-results/?r=2.