Traffic Secrets: The Aesthetics of an Eye Catching Website

Clients typically want web designers to build a great-looking site which stands out from the competition. Finding out what the client considers an attractive site is a skill every web designer must have. They must also have the ability to explain why some of the client’s ideas are not sensible if the ideas, such as a scrolling background, will frustrate visitors.

Meeting Business Goals

A great website meets the client's goals. If the clients sells products, a great website makes it easy for visitors to find and order products. Online stores should also make visitors feel safe about ordering and make it easy for customers to contact them.

Responsive Websites

Explaining the need for a responsive website to clients is easy. Clients see the number of people who are constantly on their smartphone and want them to come to their site and stay on it long enough to spend money. People won't do this if the site is difficult to navigate on a mobile device.

Font Size

Great websites have readable fonts. The purpose of a website is to have visitors read the content so use a 16px font size. It improves readability; visitors get tired reading 12px fonts and they will leave the website.

Color Scheme

Web designers often have to explain to clients that the website is for visitors, not them. There are clients who believe their website should contain their favorite colors, which is fine if the colors work well together and fit their brand image. Consumers expect websites in certain industries to use certain colors on their website. It isn't a coincidence that many financial use a green or blue color palate because these colors appear trustworthy.

Everything web designers do should have a goal of making the website aesthetically pleasing and easy-to-use for visitors. If they do this, they will design great websites. For more information click here https://www.reddit.com/r/web_design/comments/bqilec/which_are_some_of_the_best_webpages_youve_seen/.