Thoughts to Ponder About Website Redesign
A redesign for an existing website is often pursued because the party owning it believes the current design is not bringing in as much online traffic and business as it ideally should be. When a redesign is deemed to be necessary because an SEO campaign would not address every issue facing the site's potential success, this would logically be because the layout of the site's link hierarchy makes it difficult for viewers to discover and reach desired pages. The user interface is often the most pressing reason why a website needs to be redesigned because it is where viewers are the most likely to look for conspicuous links to other pages on the site.
A redesign is likely to result in a major downward shift in the SEO rankings of a given website because search engines award valuable positions to individual pages based on their URLs. If a web page is moved to a different URL, Google will consider the page located at the old URL to have been "removed" and will consider what is at the new URL to be a "new" page that will have to amass page ranking all over again. Whoever is hired to redesign the site will therefore need to leave redirects at the appropriate URLs so that the previous rankings will not be disrupted.
Even if a temporary reduction in the site's rankings on account of changed URLs is avoided, it is likely that the redesign of the UI will result in a persistent reduction if the designer's work does not conform to modern web design standards. What has become overwhelmingly important in the eyes of Google's ranking algorithms is whether the page loads very quickly for users on a variety of devices. If a website's interface and content take many seconds for someone with standard connection speeds to load before a given page can even be used as intended, the site will be penalized in rankings for warranting a poor "user experience" rating. A new redesign should rely on CSS to directly render its aesthetics on the client's side. For more information click here https://www.reddit.com/r/web_design/comments/cer9na/did_my_web_designer_do_a_good_job_concerned_about/.