The ultimate objective of any hired SEO worker is to increase the leads a client's business website is currently receiving. This heavily overlaps with the goal of getting the website to appear higher in relevant SERPs generated on Google and other search engines. To some extent, the steps that are necessary to achieve high rankings can be viewed as utterly routine technical matters that are filled out on a checklist. This perspective seems justified by how abnormal it would be for any mainstream website not to make itself compliant to technical SEO standards in all possible areas; these include whether its load speeds have been minimized and how deftly the relevant keywords have been incorporated into the content and syntax tags.
Meanwhile, when an SEO worker is hired to deliver a new design for a website so that Google will likely notice it, the worker has to present several "deliverables" to clients to show what the website will be once it is completed and launched. This involves creating wireframes that visually guide the client through the upcoming website's interlinking collection of pages and sections. Another deliverable element in the process would be a detailed mock-up showing far more accurately how a certain page will look once it has been completed; this would give a strong visual representation of the aesthetic theme that the site would feature as a whole.
In both of these cases, however, the SEO worker should expect to have to exercise their own creativity to complete the final identity of the website and interpret the best contextual solutions for increasing its search engine prominence. If a client is negotiating with a designer who mainly talks about the aforementioned deliverables as if they are the sole endpoint of the SEO process, the client should regard the designer as not in tune with the true goals of the site's business and its distinct approach to its respective industry. Ideally, the worker should be forthcoming with insight as to how the client should maintain an engaging presence on social media and get functional backlinks to appear on other websites. For more information click here https://www.reddit.com/r/web_design/comments/az11ph/what_deliverables_should_i_expect_from_a_website/.