A successful website is one that hooks a visitor and keeps them interested. Web designers are always looking for methods that improve retention and engagement without being obtrusive to the web browsing experience. Microinteractions can help keep visitors on the page without the frustration that comes from annoying popups and other distractions.
Quite simply, a microinteraction is a focused event that is designed to capture the web visitor's attention. It is a very brief moment of engagement. Examples would be short animations that accompany transitions from one section of a website to another, selective highlighting of text or design elements, and creative loading animations. All of these microinteractions have the simple goal of eliminating boredom.
Most microinteractions are specifically related to the UX of a website. They use motion design and animation to liven up tedious actions that website owners want their visitors to take. For example, an animation can be added to an opt-in form. The experience of the user then becomes more fun. The goal here is to take something which can frustrate web visitors and turn it in to an event that becomes almost like a game.
Animating text has long been one of the most effective forms of microinteraction. Moving text is more likely to keep the visitor focused on what the web designer wants to achieve. In most cases, this is responding to a call to action.
The key to successful microinteractions, of course, is to keep them simple and short. The web visitor of today is not a patient creature. They are reluctant to tolerate long displays, not because they have a short attention span but because they have are conditioned to receive information quickly. Modern UX is a streamlined experience that shepherds visitors from one section of a site to another. Microinteractions serve as a virtual conductor on a digital locomotive. For more information click here https://medium.muz.li/how-you-can-improve-ux-with-microinteractions-part-ii-ffcf739f5bbb?gi=a3a8e8265000.