Medium: A Content Platform SEO Professionals Should Pay Attention To

When Ev Williams founded Medium, he envisioned a publishing platform for medium length content. Users can find articles by searching tags and clap as a recommendation when they like an article. Like the Wall Street Journal and The New York Times, Medium is putting premium articles behind a paywall. There are free articles with pop up advertising from Medium, however, in-depth content costs $5 a month or $50 a year to access.

Should we continue to suggest that publishing on Medium is a good way to market content? Some of the free content is practically unreadable fluff or factually incorrect, but the good content is behind the paywall. The site isn't user-friendly either. Users encounter a huge pop up immediately upon clicking on an article urging them to sign in. Signing in with Google or Facebook isn't mandatory, but this isn't clear.

Internet users understand that sites have to make money somehow; they are just disappointed that Medium chooses to use repeated pop ups to encourage membership, especially when someone is reading an mediocre story. With the platform's meandering business model, writers never know what's happening next. There isn't much value to having a membership since a person can click on a Twitter link and read the premium story for free.

Medium's more than 60 million unique monthly visitors and high Medium’s high Domain Authority, publishing on Medium is certainly temping for anyone trying to reach a new audience. If you want a broader audience, Medium may supply it, but if you get little traffic from the site, it may not be worth your time or effort. If you publish the same article on your blog as you do on Medium, you won't have duplicate content issues with Google unless the author name changes. Since it's free to publish on Medium, it can't hurt your SEO efforts. For more information click here https://www.webdistortion.com/2019/05/16/can-we-all-please-stop-using-medium-now/.