Building an audience on the Internet can be tough, especially for start-ups. Unfortunately, many companies promote dubious practices to attract a dedicated audience that seem effective but are actually alienating and drive customers away. A quick overview of a few undesirable digital marketing practices can help avoid such mistakes.
Never try to guilt people into using your site. Customers become more frustrated with your service, and more determined not to use it. Instead, focus on delivering real value to them.
Do not force customers to give up personal data despite it being very valuable to your business. As people become more technologically savvy and avoid necessary pop-ups, these Internet ads that force themselves on clients will only make them distrust you.
As people get smarter, companies will be forced to give up these nasty and poorly planned digital marketing campaigns, leading to more positive and less abusive marketing.