The footer is one of the most underestimated components of a modern website. The bottom of each web page should include some basic information relating to the overall theme of a given domain. The current year should be clearly displayed in a standard footer. It's also possible to actually display some date-related data in real time. Fortunately, there are plenty of dynamic scripts and codes that automatically update the content inside a footer.
The custom footer of a website might include some hyperlinks to other important pages or external sites. Therefore, the HTML syntax for links has to be optimized based on the guidelines of the World Wide Web Consortium, which is commonly known as W3C. Improper configuration of HTML can lead to HTTP 404 errors on a server. Widgets are some other common integrations in footers that promote direct user engagement. Twitter, Facebook, Instagram and Pintrest icons typically prompt users to share interesting content.
When it comes to e-commerce, footers can increase sales and commissions from affiliate partnerships. Amazon may be smoothly integrated into the bottom of a static or dynamic page. Analytical software has to be configured to keep track of each referral that's done through the footer of a website. Amazon provides the appropriate tracking technology for partners.