According to research, people decide within the first five seconds of a visit to a website whether or not they will stay or go and whether or not they will ever come back to it. It is up to the web designer to make a landing page that entices people to stay and check out some of the other pages on the site. On the landing page, you have to tell them what you do, why they are at the right place for it, what benefits they will get by visiting your site and what they should do next.
All of this is called the "hero section." The hero section looks like it is easy to do much in the same way that a star athlete makes it look easy to jump that hurdle, dunk that ball or score that goal. There are also some things that need to be avoided in a hero section. Some of those mistakes are so common that they seem like they should be there because they are frequently on the landing page.
The headline is the first thing that must be on the landing page. The headline should consist of a clear message that addresses the user's needs. It should never include the company's name or the product's name. The second thing that must be on the landing page is a subheading. It answers the question, "So what?" In the subheading, you should consider providing information that will help the reader decide whether or not they have come to the right place for what they need. The subhead should also call out to the target audience and provide a list of benefits.
The third item that a landing page must have is a great image. The image must support the goal of the website. It must also support the headline and subheading. Images should be authentic, too. Social proof is the next item to include. Consider adding the number of how many people have chosen your product/service. Finally, include a call to action that is big, and make it in a contrasting color. For more information click here https://baw.agency/hero-section/.