As virtually everyone familiar with search engine optimization already knows, Google and related search engines take loads of factors into consideration to determine which web pages appear in what order. Google's the most popular website on planet Earth for that reason - its average user's experience is high, largely because of the millions of hours of brainstorming, research, programming, and countless other disciplines to effectively build the most dominant web page in the world.
With technological devices becoming more widely available as every day gets ticked off the proverbial calendar, not to mention the fact more people are steadily using the Internet -- plus, more purchases are made over the Internet than they are in traditional stores, not counting things like groceries, rent, electricity, and water utilities. The juxtaposition of these three characteristics make boosting one's business' ranking on search engines more important than ever before.
What Exactly Is User Experience?
User experience, often shortened to the initialism UX, is - as its name implies - the quality of the average visitor's experience, typically defined in terms of how many clicks they've made, whether they leave good reviews or not, total time spent on initial visit, and similar metrics that can be interpreted to assess any user's likely experience on the website in question.
How Important Is User Experience, In Reality, And Why So?
With over two hundred unique rankings in Google search engine's highly complex algorithm, it's difficult for anybody other than Alphabet's seasoned computer engineers to reliably discuss the subject. While it's not truly possible to understand the importance of UX, it is, in fact, possible to discuss reasons explaining its necessity.
Sites with high UX result in more organic shares, such rankings actually make visitors want to spend time on such sites, and are far more likely to reliable solve visitors' problems than domains with comparably lower UX scores.
For those who don't have much experience with SEO and UX, a website called UXClub has over 100 hours' worth of training related to boosting user experience. There's absolutely zero waiting lists, includes 7 days of free service as a trial, and features brand-new lessons on a weekly basis.