Ever since the 90's, a concept known as "wiring" has been used to describe how web page elements should be laid out for user convenience and page functionality. The "wires" define where element A, B, C, D and so on will be arranged on a page depending on the browser, viewport and device that's used to display it. Introducing elements in a certain order and style can make the whole shebang more aesthetically pleasing while easing up on the interaction needed to hop from one point to the next. A stripped-down version of wiring is often known as "zoning", but some studios use both terms interchangeably.
As you'd expect, wiring is essential when you're converting desktop pages for mobile environments. Since all the content is being viewed on a much smaller screen with a different orientation, you'll need to rethink how a news feed and its ads will be shown. Site options might be hidden entirely behind a hamburger menu, and media-sharing options could occupy a vertical ticker down the side of the screen. This is where a wiring analyzer such as Wirify can be helpful in showing you where the trends are. As you know, sites like Facebook and Instagram pour extensive research and development into how their pages should be laid out — coattails that you can surf on with a little analysis and hitching.
You can find these layouts on Adobe XD, Pinterest and other sites by punching in "wiring" or "site wiring" and leafing through what you find. "Zoning" will yield some results, but you probably won't find as much content this way. Remember that there are site developers out there who pour over this content day-in, day-out to deliver the most optimized experience, some of them carrying sketchbooks and penning out their thoughts on a bus or train. If you're new to developing site layouts, this may come as a surprise, which is why we're here to tell you the easy way out. Tell no one.
Seriously though: A poor layout will impact your SEO and client experience. Throughout our history in computer technology, those who copy are those who succeed. For more information click here https://i.imgur.com/P2tlNEc.png.