Berkshire Hathaway Exemplifies Web Excellence

Berkshire Hathaway, one of the most successful public companies in the world in terms of shareholder value. The international business conglomerate essentially invests in and buys out existing companies through acquisitions, opting to operate them in a more cost-effective manner. Sometimes, the company, under the leadership of renowned business magnate Warren Buffett, acquires new companies and parts of companies with the sole intention of packaging them for sale on the short-term horizon.

Whatever the company has done, it's worked — that's for sure. It has one of the highest stock prices in the world at several hundred thousand dollars per share and is ranked sixth on the ever-prestigious Fortune 500 list.

One of the most outstanding or unique features of Berkshire Hathaway's business operations and public image is its website. Presumably, the company hasn't renovated its website since founding it two decades ago. Found at www.BerkshireHathaway.com, the website is different from most other websites in that most would say it's 20 — if not more — years behind the industry standard.

Revisiting the Importance of Website Design

Search engine rankings are important, regardless of how popular or well-established a business already is. Website design has a major hand in how websites are ranked. The easier they are to browse, measured by dozens of metrics that Google keeps secret, is expressed in the form of user experience or user interface scores, also known as UX and UI, respectively.

Simple websites aren't always the best. As a matter of fact, to keep up with the times, most companies and other entities regularly update their websites to feature innovative, state-of-the-art designs, features, and functions. Developers often create custom widgets, among other things, to set those websites apart from the crowd.

Understanding Audience

What is Berkshire Hathaway's audience? Seeing as the company is solely focused on "boring," safe moves and is led by the nearly-100-year-old Warren Buffett, the company's average age of interested customer is significantly higher than its competitors', allowing the company to "get away" with its barebones website design. Some argue that it has one of the highest user interface ratings on the entire Internet. For more information click here https://i.redd.it/ymwtex8ch8a51.jpg.