Art-centric, or vanity, web development focuses on an unconventional interface, which is fine as long as the interface is user-friendly. Business websites are driven by the site's content, not aesthetics, which is why most developers focus on building proven interfaces that encourage conversions. Additionally, developers have to build websites that load quickly for SEO purposes. Nearly all of a developer's clients are businesses; people typically don't hire developers to design their personal website.
Sites like codrops offer artistic-inspired CSS grid-powered templates that push the boundaries of web development with animated images that move with the menu item selected with the content shows underneath and page flip layouts. These clever interfaces may not work with older browsers, however, the code is available for developers to test on websites they are developing. Other sites that offer examples and instruction in art-centric web development include openFrameworks and Processing, which is a software sketchbook for learning visual arts coding.
The goal of any UI is to direct the visitor to a goal or conversion subtly. When a visitor navigates a website, they rarely pay attention to the interface, unless it’s confusing. Web designers and developers notice, but the average person doesn’t care. They may notice new pages flipping, like they were reading a magazine, but this won’t keep them on a site if the content is poor.
When giving visitors unique interfaces to use, ensure users can find their way around the website with having condescending error messages inform them they have made a mistake. Navigation which seems intuitive to a website designer may confuse to the average person.
Art-centric web development refers to building cutting-edge interfaces. It works for certain types of websites, and impresses clients, as long as the website still loads quickly and is easy for visitors to understand. For more information click here https://www.reddit.com/r/web_design/comments/a6kmfy/artcentric_web_design/.