Add The Shopping Bag Function with Caution

Add The Shopping Bag Function with Caution

Many e-commerce website designers like to experiment with new features that change how online shopping sites look and work. One idea that has appeared on discussion forums lately is changing the traditional "add to cart" shopping process to give visitor a "shopping bag" that appears at the side of the page. The main purpose of the shopping bag would be to show the customer all of the items they've selected before they officially add them to their cart and proceed to checkout.
Before deploying any change that significantly affects how an e-commerce site functions, it's always a good idea to think on the impact that it will have on the user experience. In the online shopping world, providing a great experience to visitors is very important, as it helps boost conversion rates and prevents shopping cart abandonment.
Many e-commerce experts agree that the concept of a "shopping bag" has many flaws and that deploying it is likely to have a negative impact on an online store's bottom line. One of the most important rules of e-commerce web design is to avoid any unnecessary steps between item selection and checkout. Doing so has been shown to increase abandonment rates, sometimes significantly.
Another problem with the shopping bag idea is that it's also likely to confuse shoppers. Anyone who has shopped online will already be familiar with the "add to cart" button and know how a virtual shopping cart works. However, when they arrive at a website that uses a shopping bag, they likely won't know what the difference is between the two.
A better alternative to the shopping bag would be to use an e-commerce widget that allows buyers to quickly see the items that they've added to their cart while they browse the online store's pages. This can be handy in some industries where customers usually buy several items at the same time to use as part of a project. As the shopping cart can be edited, the customer can make changes, such as removing items or changing quantities, before they arrive at the checkout page. For more information click here https://www.reddit.com/r/ecommerce/comments/9q1nrj/shopping_bag_before_adding_to_cart_concept/.

Web Design