Practis Inc. is a medical web design firm offering premier website design and marketing to their clients. They work with medical groups, hospitals, and health care companies to create 100 percent custom content on semi-custom websites. Their aim is to create a responsive website that provides their client's users with a unique and fully interactive experience each time they visit. Practis' marketing service enables their clients to connect and service their patients more effectively with the most up-to-date digital tools and solutions available. Their online marketing is ongoing, driving traffic to their clients' websites through a number of tailor-made options. The marketing occurs in two phases. The first phase works to ensure their customer is found online through organic searches and web campaigns. Each site is designed to be engaging so that the customers who land there are encouraged to respond to Practis' clients. The second phase of the marketing strategy works towards retaining customers, creating a full strategy unique to each of the medical clients they service.