Aurora IT is a web design firm dedicated towards providing their clients with top-tier medical website design. One of the core aspects of their web design services involves the usage of custom web design. As opposed to template-base design, custom design is offered so that the client will be able to have a say in the design and layout of every portion of the website. Some of the premier services offered by Aurora IT with their medical website design include competitive analysis to ensure that the design is unique and customer-focused, the implementation of user-friendly navigation, medical copy-writing when necessary, a content management system that allows for easy updates and search engine optimization. PPC campaigns are also offered. Aurora IT makes sure that all of the content on the websites they design is relevant to the user, to ensure that the first-time visitor is turned into a long-term paying customer.