Despite the fact that roughly 65% of all of people surveyed said that they did NOT identify as "Foodies," there was a noticeable difference when the question was posed to specific age groups.
As it turns out, the younger the respondent, the more likely they are to identify as a "Foodie." Individuals surveyed between the ages of 18 and 24 years old were actually more likely to identify as a "Foodie" than to consider themselves "Non-Foodies."
One might think that Foodies are hedonistic in one way or another, but the data paints a very different picture! 68.06% of Foodies stated that they participate in community service at least once a year, whereas only 52.34% of Non-Foodies said that they are active in their communities.
Foodies were also 6.40% more likely to have given to charitable foundations within the last year, according to their responses.
Respondents from the Southeast and from the Northeast dominated the survey, where nearly half of the population identified as Foodies (46.94% and 44.68%, respectively). Those were the outliers, however. Those in the Southwest, West and Midwest all fell below 40% Foodies. Most shocking was that people from the Southwest were 33.86% more likely to respond as Foodies than those from the Midwest.
The most striking statistic that our research team found from this poll revolved around the correlation between Foodies and aspoused entrepreneurship. Those who identified as Foodies are 49.86% more likely to want to start a business than their Non-Foodie counterparts. This stat remained relatively true of Foodies, regardless of their income bracket, education level, or geographical location. Not surprisingly, they are also about 21.90% more likely to believe that they will one day have a website built.
So being a "Foodie" is good if you want to be an entrepreneur, right?
Well, it turns out that those who actually own or run a business are LESS likely to consider themselves Foodies.
With that said, the fact that younger generations are simultaneously more likely to be Foodies AND less likely to own businesses could mean that a very large crop of innovators and entrepreneurs are on the horizon.
... Or it could mean that Foodies talk the talk, but don't Wok the Wok...