10 Best Naming Agencies

Last Updated October 01, 2019

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Best Naming Companies of 2019
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 99% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 99% 10-50

Finien finien.com Los Angeles $$$$$ 97% 1-10
4 Matchstic matchstic.com Atlanta $$$$$ 97% 10-50
5 BrandExtract brandextract.com Houston $$$$ 96% 10-50
6 Concrete concrete.ca Toronto $$ 94% 250+
7 Fabrik fabrikbrands.com London $$$$$ 89% 10-50
8 Rain Castle raincastle.com Newton $$$$ 87% 10-50
9 Tanj tanj.co New York City $$$$ 86% 1-10

#1 of 10 Best Naming AgenciesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Top Naming Firms of 2019 - The names chosen to represent services, products, and businesses have a direct impact on how they're perceived. This holds true with names built entirely from scratch that already have no existing connotations or ties to any ideas, reputations, people, places, things, or anything else, as well as for names that are already tied to certain views and attitudes. Bluetext, the best naming agency currently in operation throughout the nation's capital, Washington, D.C., is a digital marketing specialist that regularly welcomes new clients of objectively high calibers, including its current clients of Dell Computers, Georgetown University, Ernst & Young, and Cisco.

#2 of 10 Top Naming BusinessesThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Best Naming Agencies of 2019 - The Sponge is the team that can hone in on the goodness inside your company and show that off to the world via digital branding and naming services. By tapping in to that well of goodness that is bubbling within your company, The Sponge manages to bring their clients a horde of customers that keep coming back. They are creatives that want to tell stories about you and your life. They offer a number of services including new brand names, new brand logos, rebrands, and brand strategies.

#3 of 10 Best Naming CompaniesFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Best Naming Firms of 2019 - If you really want to get your brand off and running, you will want to start from the beginning with a name that will resonate with your target audience. Many people do not consider the importance of a name, but it really is effective from a marketing perspective. This is why you will want to use Finien for this aspect of your business. This includes the naming of your products and services. They are now the best naming agency in the area because they understand what sell with your target consumer. When your name is remembered, you will gain more business.

#4 of 10 Best Naming BusinessesMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Best Naming Businesses of 2019 - Choosing a naming agency is a big step in all of the progress that needs to be made when a new product will be brought to the marketplace. The name of a product, service, brand or even a whole company is something that should be thoroughly researched and discussed so that it is successful. An experienced firm that can do this with ease is Matchstic. The associates at Matchstic have a lot of marketing and customer care experience. They also understand people, and their experience in industrial psychology, marketing and business helps their clients to be seen positively by others.

#5 of 10 Best Naming BusinessesBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Best Naming Firms of 2019 - When a new product is going to be released, it has to have a name that catches attention in a good way. If the name has any kind of negative association, it is unlikely for the product to do well. A company that can help a manufacturer or service provider figure out the best name for their product is BrandExtract. As one of the country's 10 best naming agencies, BrandExtract gets to the heart and soul of what its client does and what is special and unique about the product or service, and it helps the client choose the name.

#6 of 10 Best Naming FirmsConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Top Naming Firms of 2019 - One of the most important things that business entities, individuals, organizations, and others must do before placing a product on store shelves to be sold, announcing the provision of a service to potential customers to be marketed to them, allowing a company to engage in business transactions, or otherwise assigning something to engage in commercial activities as a business or organization typically otherwise would, these products, services, and companies must be named first. Even though names are up-front, point-blank, and unarguably simple - they're considerably more basic than brands, which are built over long periods of time - they are very much necessary to implement prior to doing business, something that Concrete of Toronto, Ontario, Canada, knows all too well.

#7 of 10 Best Naming CompaniesFabrik

London, U.K.

#7 of 10 Best Naming Agencies of 2019 - Fabrik understands that the name of a business is what makes it unique. This is why the agency spends so much time getting to know each client and the background of the company before assisting with the naming process. The agency takes into consideration similar companies so that each client has a name that fits with the image that it wants to present to customers without being associated with similar companies that are in the area.

#8 of 10 Top Naming BusinessesRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Best Naming Agencies of 2019 - It might seem like it is easy to name a product, service or even a company, but this is not always the situation. It can help to work with one of the nation's leading naming agencies. Rain Castle is one of the 10 best options that a business or entrepreneur could select in their quest for the right name for what they want to sell or offer to people. The associates at Rain Castle convene groups and see what they think about different names. They also ensure that the name fits in with the company's overall messaging and product vibe.

#9 of 10 Best Naming BusinessesTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Best Naming Businesses of 2019 - A name for a product, company, organization or brand is a big deal. If the name sounds weird, is too similar to another well-known product or has a negative association, the company is unlikely to have a lot of success with it. Working with a naming agency like Tanj can help with this. A team of marketing associates at Tanj works with clients in order to find a name that suits the product or service and is in alignment with the rest of what the company does. Tanj also does the necessary research about possible product names for their clients.

Previous 10 Top Naming Agencies