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There is a great deal of truth to the notion that a name can define the business. People identify names with the products and services that they use on a regular basis. If you are having difficulty in gaining the type of traction that you would like to have in a competitive industry, it is time that you really began to focus on your naming mechanisms. To that, you will want to consult with The Sponge. This is the best naming agency around today. They know how to conduct market surveys to learn what types of names will resonate the most with your target audience. There are also certain names that should be avoided, and they will ensure that you stay away from those as well. These are experts in the marketing industry, and they bring that experience to you. You will notice positive benefits as a result of using them.