10 Best Naming Agencies

Last Updated February 02, 2019

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Best Naming Businesses of 2019
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 95% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 95% 10-50

Finien finien.com Los Angeles $$$$$ 95% 1-10
4 Matchstic matchstic.com Atlanta $$$$$ 94% 10-50
5 BrandExtract brandextract.com Houston $$$$ 94% 10-50
6 Concrete concrete.ca Toronto $$ 93% 250+
7 Fabrik fabrikbrands.com London $$$$$ 93% 10-50
8 Rain Castle raincastle.com Newton $$$$ 91% 10-50
9 Tanj tanj.co New York City $$$$ 89% 1-10

#1 of 10 Top Naming CompaniesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Best Naming Firms of 2019 - Blue Text is based out of Washington, DC. The company offers a number of services to its customers to help them develop their public persona, their brand, and their future marketing and advertising. In particular, the company offers naming services to its customers, helping clients create their brand from the start or rebrand as they update with the latest trends. Blue Text also offers other, traditional services, including marketing, crisis communications, public relations, and social media management.

#2 of 10 Best Naming CompaniesThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Best Naming Businesses of 2019 - The Sponge, with offices in Brisbane and Sydney, is a team of branding specialists who are masters at brand storytelling, creating compelling brand stories for every client to communicate how they give back good into their communities and the world at large. Creating brand names is just one of the many services that The Sponge team offers its clients, along with the creation of new brand logos, rebranding to revitalize old and outmoded brands with new life and a new public perception, and brand strategies.

#3 of 10 Top Naming FirmsFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Top Naming Firms of 2019 - Finien is a naming agency that helps your brand connect to your target audience and investors. Aside from this, this company also solves many other brand pain points for their clients. Whether your company is a start-up company or a Fortune 500 company, Finien will work with you and your company to help you achieve your goals. By providing strategic, verbal, and visual clarity, Finien is able to help your company launch the next round of funding. By helping you achieve a brand identity design, you will be able to your ideas into reality and connect to your audience and investors.

#4 of 10 Top Naming FirmsMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Best Naming Businesses of 2019 - Although Matchstic is devoted to its home city of Atlanta, the firm offers branding service for clients throughout the country. Matchstic is very clear that they do not offer traditional public relations or marketing services. Instead, they focus on helping companies develop a new brand, whether from scratch or as part of a rebrand. These services include brand research, visual designs, brand marketing and messaging, and even packaging design. These services, combined, help Matchstic's clients develop the voice and look of their brand from the ground up.

#5 of 10 Top Naming FirmsBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Best Naming Firms of 2019 - BrandExtract makes finding a name for a business a bit easier for clients by offering suggestions that are attractive and that are recognizable. The agency crafts names that are modern and that aren't taken by other companies. BrandExtract will determine what's offered by the client so that the name brings out the best features in only a few words. When customers believe in the name of a business, they are more likely to seek more information, resulting in more revenue for the client.

#6 of 10 Best Naming CompaniesConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Best Naming Companies of 2019 - Concrete, the best naming agency, is a creative agency that is based in Toronto, Ontario, Canada. Concrete is particularly great at building new brands, including things like logos for organizations and businesses so that customers and other people who interact with those business entities will get to know the brand image that those entities will be identified by. Concrete chooses to work with entities like the Canadian Red Cross, Thomas Kosmala, Cougar Shoes, and Willibald Farm Distillers, all of which are socially responsible and have great corporate and organizational social responsibility programs that are followed by all of their members.

#7 of 10 Top Naming CompaniesFabrik

London, U.K.

#7 of 10 Best Naming Companies of 2019 - Based in London, England, Fabrik is widely regarded as one of the best naming agencies in the world. The team at Fabrik understands that a product's name helps communicate its brand story to the public. The right name helps consumers get to know a product's use and mission almost instantly. Fabrik uses market research, creativity and savvy to come up with the most effective names for its clients and their products. In addition to naming services, Fabrik provides consulting, digital marketing and traditional PR services.

#8 of 10 Best Naming FirmsRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Best Naming Firms of 2019 - Rain Castle is a premier naming agency that provides powerful branding opportunities to its clients. The specific naming and branding services offered by Rain Castle include Corporate and Product Naming, Brand Strategy & Messaging, Visual Brand Identity, Brand Architecture, Corporate Identity & Logos and Tagline Development. In addition to Branding & Naming services, Rain Castle also offers a number of general marketing services including Marketing Communications, Brand Template Design, Tradeshow & Event Graphics, Inbound Marketing, Video/ Animated Video, Infographics and PowerPoint. The firm can also provide a number of Website and Digital services. Clients that have enlisted Rain Castle's services include a number of high profile Life Sciences, Healthcare, Technology, Government and Professional Services companies. Rain Castle's work has been recognized in a number of award shows including the WebAwards, NY Festivals, American Graphic Design Awards and the Hatch Awards.

#9 of 10 Top Naming BusinessesTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Best Naming Businesses of 2019 - At Tanj Services, building brand identity starts with developing the right name with the client. The firm’s seven-step naming process teases out the most vital aspects of the brand. Incorporating a discovery process that includes competition analysis helps bring the client’s priorities into focus. All new brand names are reviewed for trademark, URL and linguistic feasibility. Other essential elements of brand development at Tanj are storytelling and brand messaging. This firm’s experts will also help create guidelines for a unified brand voice that the client will use again and again. Tanj Services also develops taglines and slogans.

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