10 Best Naming Agencies

Last Updated February 02, 2019

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Top Naming Companies of 2019
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 97% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 93% 10-50

Finien finien.com Los Angeles $$$$$ 92% 1-10
4 Matchstic matchstic.com Atlanta $$$$$ 92% 10-50
5 BrandExtract brandextract.com Houston $$$$ 91% 10-50
6 Concrete concrete.ca Toronto $$ 88% 250+
7 Fabrik fabrikbrands.com London $$$$$ 86% 10-50
8 Rain Castle raincastle.com Newton $$$$ 85% 10-50
9 Tanj tanj.co New York City $$$$ 85% 1-10

#1 of 10 Best Naming AgenciesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Top Naming Businesses of 2019 - When a product needs a name, the decision is an important one. The same is true for a whole brand or an entire company. In order to ensure that the right name is selected, a company or entrepreneur would do well to work with an experienced naming agency. A naming agency is a marketing specialty in which the consultants convene focus groups and create surveys around the impressions that certain names give. The feedback is combined with plenty of research. One of the 10 best naming agencies in the US is Bluetext. Their associates provide thorough research and customer services.

#2 of 10 Top Naming CompaniesThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Best Naming Firms of 2019 - It has been said that your name is your reputation. This is not too far from the truth. People will identify with your business if they can first resonate and appreciate the name. This goes for the products and services that you have to offer as well. Your target audience needs to be able to remember your name before they can remember to come back and order. Do not underestimate the power of the name. You will want to use The Sponge when you are ready to next launch a new business or product. They are the best naming agency around.

#3 of 10 Best Naming AgenciesFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Best Naming Firms of 2019 - To the team at Finien, it doesn't matter whether a business consists of one person or a hundred thousand people. They meet each business on its own terms, designing a strategy that is meant to address its unique challenges and drive it forward into the new world. Whether it's naming or reshaping a brand's identity, this agency is adept at isolating what it is that's unique about each individual business. With a special talent for naming, it's no surprise that Finien has risen to the head of the class.

#4 of 10 Top Naming FirmsMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Best Naming Agencies of 2019 - Choosing the right name for a new product, service or brand is important. The wrong name could lead to negative associations with a product or a company. The right name inspires consumers to look closely at the product or brand. An ideal name makes the consumer want to learn more. Products and brands with great names tend to enjoy higher sales and name recognition. One of the 10 best firms for naming brands, products and companies is Matchstic. The associates at Matchstic are able to convene marketing focus groups. They get feedback and work to ensure that the name resonates.

#5 of 10 Best Naming BusinessesBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Top Naming Businesses of 2019 - A name is arguably the most important part of any brand identity. BrandExtract uses years of knowledge and expertise to help growing brands find a name that resonates with their audience and provides a foundation for the company to stand on. BrandExtract determines what their clients can promise users, and expresses this promise through an all-encompassing branding approach. With a strong philosophy and a talented team of professionals, BrandExtract has all the ingredients needed to be one of the best marketing agencies out there.

#6 of 10 Top Naming FirmsConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Top Naming Businesses of 2019 - Concrete, a firm that is based in Canada, strives to deliver a name for clients that matches the personality of the business and that will capture the attention of those who hear about the company. The firm examines the details of what the business offers and the background of the company, listening to ways that the client differs from similar ones in the area. With each name that is established, the firm wants to create a unique identity instead of one that is repetitive.

#7 of 10 Best Naming CompaniesFabrik

London, U.K.

#7 of 10 Top Naming Firms of 2019 - Based in London, England, Fabrik Brands is a creative agency that is techno-savvy an strategically focused. Febrik Brnads has developed thorough expertise int he the areas of brand strategy, branding, naming, visual identity, campaigns and digital marketing. Fabrik Brands values relationships with its clients, so its skills and commitments run deep. The agency is committed to looking at what needs to be done from a client's point of view, but at the same time, never loses sight of the creative aspect. Fabrik considers itself a bespoke operation, offering brand identity, digital design, naming, website promotion, wayfinding and similar related services.

#8 of 10 Top Naming AgenciesRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Best Naming Agencies of 2019 - Rain Castle is a company that specializes in helping companies build an identity that drives in sales. Rain Castle does this by creating a name that shows the strength of the company, and this name will also have a message within it, and the logo is guaranteed to attract people. Rain Castle also designs websites for companies, too. Every website that is designed is created to persuade people to make a purchase. This creation is put together by some of the best copywriters in the world. Moreover, the Rain Castle creates websites that allow customers and potential customers to easily connect with the merchant.

#9 of 10 Top Naming BusinessesTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Best Naming Agencies of 2019 - Tanj believes in the power of language in small bits. They specialize in product and project names, stories, and copy. Tanj works with brands big and small, in all languages, all over the world. They create viable, fresh names that tell a story. In turn, they recognize that every brand itself has a story that goes beyond its name. Tanj deploys taglines and mottos that stay with people. Every brand needs a message, and they make sure only the preferred message is delivered.

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