10 Best Naming Agencies

Last Updated December 02, 2019

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Best Naming Agencies of 2019
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 99% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 97% 10-50

Finien finien.com Los Angeles $$$$$ 96% 1-10
4 Matchstic matchstic.com Atlanta $$$$$ 93% 10-50
5 BrandExtract brandextract.com Houston $$$$ 93% 10-50
6 Concrete concrete.ca Toronto $$ 92% 250+
7 Fabrik fabrikbrands.com London $$$$$ 88% 10-50
8 Rain Castle raincastle.com Newton $$$$ 86% 10-50
9 Tanj tanj.co New York City $$$$ 86% 1-10

#1 of 10 Top Naming AgenciesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Best Naming Businesses of 2019 - What's in a name? As it turns out, there's a lot. To their detriment, many business owners don't spend a lot of time focusing on this specific area. And many undervalue just how instrumental a name can be in providing information about a company's goods and services. Bluetext is a rare firm that takes the time to understand what it is that a new business wants to convey. With a special approach, they are able to whittle down the most successful potential names so that each company can start off on the best foot possible.

#2 of 10 Top Naming BusinessesThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Best Naming Businesses of 2019 - The Sponge knows that in today’s uniquely competitive digital arena, brand recognition is more critical than ever. For a moniker that inspires the masses to do business, you should consult these exquisite naming masters. This agency is Australia’s contemporary answer for establishing a professional and magnetic title that conjures widespread intrigue. Their capacity for witty phrasing places them in an exclusive league of one. They will absorb everything there is to know about a company, which lets them squeeze out its concentrated essence into a concise and attractive label. This special talent is what makes them The Sponge!

#3 of 10 Best Naming AgenciesFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Top Naming Companies of 2019 - Finien is a company that provides services akin to digital agencies, though it specializes in branding, naming, and exploiting its employees' widely-held expertise and skills in this niche area of marketing or advertising. This firm, which is almost certain to win an award for being the best naming agency of them all in the United States, was founded by a sole proprietor, Mr. Fabian Geyrhalter, who has been with the company throughout its lifetime and is currently the Creative Director and Brand Strategist for Finien, not to mention a leading public speaker and author of all kinds of publications related to branding.

#4 of 10 Best Naming BusinessesMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Top Naming Companies of 2019 - Matchstic is a focused branding agency located in Atlanta, Georgia. The company’s expertise is in finding the essence of their client’s product or service and creating the best naming platform possible. The company employs a highly skilled team of illustrators, strategists, writers, photographers, artists and brand experts who work closely with clients for a fully realized identity. Their clients include non-profits, B2B, realtors, technologists and government agencies. Matchstic understands how to harness the power of a name and increase visibility, recognition and engagement.

#5 of 10 Top Naming BusinessesBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Best Naming Businesses of 2019 - No matter how skilled a branding service provider may be, there is no such thing as being able to reliably name a business, a company's spin-off line of operations, or a product without conducting market research via carrying out one or more tried, trusted practices for ascertaining how appropriate such names are first. BrandExtract, which has helped the brands of ABS Group, Transocean, Millar, the ECC Association, and FW Cook, among many others, of Houston, Texas, is known as the best naming agency in the city by several trusted sources. In addition to naming, BrandExtract performs an all-around suite of services to protect clients' brands.

#6 of 10 Top Naming CompaniesConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Top Naming Agencies of 2019 - It's not always the quality of a product being sold on the market right now that determines whether it will outdo its direct competitors that can be considered solid substitutes in terms of consumer shopping behavior, as the branding and naming processes of product design have to do a lot with the eventual outcome of that product, service, or business at large. This is what Concrete of Toronto, Ontario, Canada, deals with as part of its regular services. The company is home to dozens of true strategic thinkers that all write their own contributions to the company-wide blog.

#7 of 10 Best Naming FirmsFabrik

London, U.K.

#7 of 10 Best Naming Agencies of 2019 - Fabrik is one of the most sought-after naming agencies in the industry to date. Because of the large amount of work that Fabrik has done in the past and how many companies they have grown over the years, it is no wonder that they have become a tried and true contender in the field. You can find out more about Fabrik as well as its top rating and reviews through their site. They are helping to brand companies and develop these businesses in a way that no other agency will be able to do. This is why many entrepreneurs have utilized Fabrik and their services.

#8 of 10 Best Naming CompaniesRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Top Naming Firms of 2019 - Presentation is just as important, if not more important, than the true, verifiable, deep-down substance and meaning of whatever's at hand. With this in mind, it makes sense that even the name of a product, service, family of products, or business has a very real effect on whether it will perform well when such things come to market as opposed to its competitors. Rain Castle is an experienced naming agency that has been branding and designing for nearly 30 years that primarily serves the New England market. Rain Castle employs roughly a dozen experts who follow the company's proprietary RainMaker Approach.

#9 of 10 Best Naming FirmsTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Top Naming Agencies of 2019 - Tanj is an agency that works with businesses that might not have a name due to getting started or due to wanting a change to reflect new additions to the company. The agency will examine the details of each client in order to craft a name that tells a story in a glance while making a connection with those who hear the name of the business so that they want to learn more about the services that are offered.

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