OWDT bills itself as a web design firm specializing in creating an "iconic web presence" for its customers, and its status as one of the top web design firms in the country helps support this brand and image. With innovative, modern styling, OWDT does not fall prey to web design cliches that have become all too common in the industry - their pages are dynamic, responsive, and full of activity, bringing in the best from the flat UI design trend and making it work for their customers. OWDT also specializes in helping companies clean up their web presence, a necessary process when many brands' websites are simply cobbled together to meet ever-changing needs, rather than designed with one unifying theme or style in mind. OWDT also focuses on marketing to help their clients reach a wider audience - once their site has been rebranded and redesigned, OWDT can help spread the word and make their customers stand out among their peers.