Dotcomweavers is a web design company that believes fully in unleashing the potential of open source technology such as WordPress. This particular software has already been engineered to launch blog and guide-style websites. Developers at Dotcomweavers are capable of using the platform for much more than just a few niches. Personalized templates can help clients in just about any sector including medical, retail and legal. WordPress can be launched as a mini-site that has minimum content in order to promote basic services on a local scale. For example, a plumbing company would only want to appeal to customers within a limited geographic area. WordPress templates may be optimized with SEO tools that are available in convenient modules. Keywords are inserted into web pages that are supposed to be visible only to a defined target audience. Google SEO tools make WordPress an effective platform for launching marketing campaigns even for modest websites.