The first way that a lot of today's consumers interact with a company is through its website. If the website is difficult to navigate, the information is hard to find or the checkout process in a digital transaction is too cumbersome, it is unlikely that a consumer would make a return visit. The team at Fluid is able to build sites that are intuitive for consumers. They can set up e-commerce platforms that make the checkout seamless and fast, while also maintaining the security of the customer's information. Fluid also works to ensure that the sites it builds are responsive in nature. Because a majority of consumers access the internet with a mobile device such as a smartphone or an iPhone, it is critical that a site behave as well on the phone as it does on a computer monitor. Fluid rates in the top ten of USA web designers.