Lounge Lizard is a firm that provides prospective clients with a selection of website design services. With these services, they aim to greatly enhance the client's presence on the internet. They've built well over 600 websites during their many years in business, which has helped them to better understand which design strategies work and which would be better left alone. Their approach to website design is for the finalized design to resonate with the target customer and to engage them within seven seconds of entering the website. They complete these goals by implementing a design that's visually bold and striking, appealing to the interests and needs of the modern customer. Lounge Lizard takes a simplistic approach with their designs, which means that the design is image-heavy, using very little words. They believe that this will help to sell the story of the client's brands and that lots of words are unnecessary.