Fluid is a firm that offers a myriad of web design services. These services are focused around being as compelling as possible to the end user in order to drive conversion rates. They strive for all of the imagery they include in a website design to be immersive, so that the site visitor doesn't merely look at the website for a couple of seconds before deciding to leave. All of their websites integrate a responsive design into the code. This ensures that the final design can adapt to any device it's being accessed on. For instance, if a mobile user is attempting to enter the site, the screen resolution will react accordingly, allowing the user to avoid a lot of scrolling and other usability issues. They also develop content for the websites they build, all of which is centered around the interests of the primary demographics of the client's brand.