Fluid is a web design service that integrates various marketing techniques with data analytics to produce website features that will attract an online customer base. Fluid utilizes knowledge of emerging trends to customize websites in response to consumer desires. Brands that have a digital shopping component can hire Fluid to help design their websites, making them more accessible and interesting to online shoppers. The idea, and ultimate goal, of Fluid’s software design service is to transform the typical online consumer experience into something unique, and turn virtual shoppers into actual buyers. This process includes the implementation of strategies that span a variety of devices and touchstones, allowing retailers to connect with their consumers in meaningful ways.