Imaginative and creative, Materiell has made a point of being one of the best web design firms over the years. Their online presence is stellar, and they use their business knowledge and tech-savvy know-how to teach businesses and brands how to build a wow-worthy reputation online. This is how most brands connect with their target audiences, after all. Websites are most important because potential customers use the interwebs to discover all they can about services and products that a prospective business offers. So, basically, a website makes or breaks a customer’s decision to buy from or use a specific brand.