Minima Designs is a business that primarily creates website designs for prospective and current clients. The website designs they build are meant to take the client's brand to the next level. They understand that the online marketplace is rapidly changing, which is why they stay ahead of current trends when designing their websites. Currently, they go for a modern and simplistic approach to web design, which they believe has a better chance of attracting visitors to stay on the website than designs that are laden with too much content and clutter. Minima Designs strives to build sites that are effective and, above all, user-friendly. They first hold a phone or Skype session with the client in order to identify what their primary goals are. Once this is accomplished, the actual design portion of the project can begin. All of their websites are custom made and leverage WordPress as the CMS.