Trackstar specializes in website design. All of the websites they create are built from the ground up to ensure that the end result is as unique as possible. These custom website solutions are tailored specifically to the client's goals. During the design process, Trackstar focuses on usability by crafting intuitive and user-friendly web experiences. They believe that this is the best method of boosting customer conversion rates and making first-time visitors more interested in the site itself and the brand that the site represents. Their state of the art user experience design utilizes both wireframing and UX prototyping. A responsive design is integrated into each website they build, allowing it to be accessed properly from any device. Complete search engine optimization is also included, which helps increase visibility on popular search engines like Bing and Google. Additional features such as pay-per-click marketing integration and print advertising landing pages are also available.