Comrade is a web design company that boasts a prime location in the heart of Chicago. Surrounded by an array of small businesses, this agency knows exactly what it takes to boost sales in brick-and-mortar locations. Such ideas are naturally translated into the online world of eCommerce. In order to attract new customers to physical stores, online marketing campaigns have to be launched. Social media outreach is one way of attracting shoppers into local stores. Search engine optimization is another method of promoting a physical business on a virtual platform. SEO focuses on capturing the attention of online users who type in specific keywords into search engines such as Google, Bing and Yahoo!. In addition to offering organic SEO tactics, Comrade also initiates sponsored campaigns that include pay-per-click advertisements. PPC ads are effective at directing search engine traffic to websites that have relevant products or information about services offered by local businesses.