Apan Software has an impressive portfolio in digital marketing. This Tampa based agency employs a talented team of advertising specialists, web developers and graphic designers who have the skills to promote small businesses in various online platforms. Search engine optimization is used to enhance the reputation of an existing business that already has a website up and running. Organic methods such as meta tag editing can be combined with inorganic techniques such as sponsored search. Apan Software also believes in installing analytic software that can precisely track all commercial activity of a website. Business owners can read reports on daily web traffic, ad clicks, sales conversions, returns and much more. The web developers at Apan Software also work together with graphic designers who craft custom logos for branding solutions. Small businesses need to establish a solid virtual presence with recognizable icons or widgets that clearly appear on desktop and mobile platforms.