Fluid is a full-service website design firm that can take you from strategy to analytics. This means that Fluid can work with you to create and deploy custom content then deliver that content based on customer insights. Customer insights themselves are actually created from things like heuristic analyses and usability testing. Usability testing is critical for finding out what customers are responding passionately to and what kind of content is leaving them cold. Brand identity and visual design services served up by Fluid are geared around creating great looking websites that respond across a range of devices. It's no coincidence that Fluid's designers and developers pay particular attention to making sure that websites are responsive across a host of tablets and Android devices as well as traditional Macs and PCs. Fluid's motto of "measure constantly, design once" tends to resonate with clients who want ongoing analysis for optimal marketing impact.