Zen Den Web Design largely focuses on the creation of website design and graphic design. That said, mobile e-commerce and search engine optimization are both in Zen Den's professional wheelhouse. For website design and e-commerce solutions, Zen Den uses Wordpress. The reasoning behind using Wordpress so extensively is that Wordpress is CMS-optimized so that clients can make periodic updates and announcements at their convenience. On the e-commerce side, Zen Den uses Magento because of its ubiquity as an e-commerce solution for clients looking to branch out into online payment methods via mobile devices. Another reason that Magento is such a great e-commerce tool is scalability; if clients expand their services or organizational structure, Magento can help clients grow and expand their services. Google Adwords and email marketing campaigns inform search engine optimization and search engine marketing campaigns at Zen Den. Branding and identity design are also handled by Zen Den.