Fluid believes that it has the capabilities to change the way consumers shop online and also do other activities on the world wide web. Strategic steps are taken to build eCommerce sites that can convert daily visitors into loyal returning customers. An enjoyable and efficient user experience is stressed during the website development process for online stores. At the same time, all of the technical details are also considered carefully to prevent glitches. Smooth coding is applied to the back end foundation of all web pages. The technical work accomplished by Fluid includes server and client side programming. Data analytic software is also used smartly to analyze reports on web traffic, sales and other user activity. The collection of such data enables online merchants to succeed better with their virtual enterprises. Fluid can also integrate open source software such as Magneto hosting. Such programs give eCommerce sites tremendous boosts and versatility.