When a website begins with a great search engine optimization (SEO) setup, there is a lot less work for the company to do in the future. SEO in and of itself is an excellent marketing tool. When it is done with a data-driven approach using trending keywords and updated when the algorithms of search engines are changed, SEO on a website bolsters the SERP compared to what it would be if care and attention were not put into keywords and key phrases. One of America's leaders in SEO website design is DotcomWeavers. The team at DotcomWeavers is adept at doing research for its clients. They research the client's site performance and the performance of competing sites. DotcomWeavers can set up the site with local or global SEO depending on the client's preferences and target audience. This SEO process allows the client to enjoy more local sales of products or services.