When SEO is built into a website's design from the start, the company's owner can rest assured knowing that people will easily be able to find it when they conduct an organic search on Bing, Google or some other search engine. Building SEO into the architecture of a site ensures lasting success on the search engine results pages. Companies generate more traffic, conversions and sales as soon as a site goes live when it is made with SEO. Mote carefully researches the trending keywords and phrases that are used by the client's target demographic. If the client wants to sell things to a wider audience, then Mote researches which trending keywords are used across all search engines for products or services like those provided by the client. Mote also researches how consumers get to the sites of their competitors, allowing them to attract some of that traffic to their clients.