Dotcomweavers has its primary office in Paramus, New Jersey. This Web design agency serves clients from all over the New York City area. The marketing experts at this firm understand the large marketplace in the Big Apple and the surrounding metropolitan region. The names of cities, counties and other geographic locations have to be properly inserted into any text that appears on websites that are launched for an audience in the NYC region. Of course, Dotcomweavers knows how to identify specific keywords that are likely to capture the attention of local consumers. For instance, zip codes and neighborhoods should appear on landing pages and contact pages of websites that are owned by small companies and other entities with a relatively limited customer base. Such clients need to focus on captivating the local marketplace rather than spending a lot of resources on marketing campaigns that target a national or international audience.