Urban Influence is a Seattle-based web design firm. Urban Influence has been in the web design business since 2001 and consists of a very tight team of different designers, web developers, writers, campaigners and strategists who craft honest experiences with their unique strategies, brand development, graphic design and storytelling. The idea behind this web design is to make a client more marketable to both themselves and the public at large and do things that will grasp the attention of their customer base. Design is a major factor in this area and it includes market research to know what customers want and then cater to their interests. Design includes making a website look professional and interesting in order to keep people interested, but it also involves functioning well so that it can be used easily. This is because people will spread the word for a good looking website and increase traffic.