Magic Hour focuses on designing premium websites for independent schools. Using the InfoServe CMS program, Magic Hour creates a site that is both user-friendly and complex enough to meet a school’s needs. Administrators have access to such tools as portal member management, which gives group leaders control over what other members see, and Google Analytics, which monitor’s the site’s performance and tracks page views. An easy-to-use eCommerce setup lets administrators design a custom store for their school, giving students and families quick access to school supplies and merchandise. Magic Hour commits to unlimited tech support for their customers via phone, email and web portal. Their range of designs come in everything from sleek and sophisticated to upbeat and lighthearted. Both current students and alumni are drawn to pages with the school's familiar colors, logo and fonts, increasing traffic to the site and improving advertisement efficiency.