Ironpaper is a firm that specializes in crafting website designs for schools. Their primary goal is to boost customer conversion rates by building websites that offer deeper engagement than competitor sites. When it comes to the school websites they design, they want to create designs that are appealing to both current and prospective students, as well as parents that are looking for the right school for their child. They achieve this by creating an aesthetically pleasing design that's easy to use and navigate. The design approach taken by Ironpaper focuses on simplicity to ensure that clutter doesn't turn away potential students. They also make sure that the content included within each web page is wholly relevant to the interests of the students. This content includes everything from tuition information to course details. All of the websites they build incorporate a myriad of interactive elements to boost the interest of visitors.