An effective online presence is crucial for colleges and universities in the 21st century. Elegant and responsive website design conveys an institution's image of itself to prospective and current students, parents, alumni, donors, and corporate sponsors, while also meeting the day-to-day needs of administrators, professors, and staff members. With more than 15 years of experience, Beacon Technologies is a design, strategy, and marketing firm that has the demonstrated expertise in devising custom-made technology solutions for public and private colleges and universities throughout North America. Beacon Technologies offers its clients a variety of services, including website design and redesign, strategic planning customized to an institution's short and long term goals, and technical support. College and universities have many of the same web and digital needs as businesses, and Beacon Technologies draws upon its vast experience with corporate clients to provide web and technology solutions catering to the specific demands of its higher ed clients.