Schoolwires is a firm that designs websites exclusively for educational institutions and professionals. The firm does not use templates for schools. Every website is generated from scratch in order to capture the vision of the client. The firm focuses on creating websites that really reflect the brand, message and beliefs of the client school. Some marketing techniques are used to ensure the website is actually selling the school like a product instead of just showing pictures of the building. Schoolwires places special emphasis on creating websites that can become the center of a school community. The firm has created websites that are the hub for learning for thousands of students. Websites can be made that make it easier for teachers to receive training and to collaborate. The firm has even created a community management system for websites that can be used by schools. Schoolwires has established itself as one of the leading school web design firms.